Our visual imagery: at the heart of it all.
Our photography inspires a wide target group of people, from young to old: family, private and business travellers as well as partners in logistics, mobility and innovation. We communicate with end customers – as well as organisations and institutions in the B2B environment. In each of these cases, we present real moments with our images that surprise and touch the audience. We tell stories that demonstrate the motivation behind the travel and communicate movement.
Our corporate design gives you a great deal of freedom: we have consciously refrained from precisely defining every special case. Instead, you can decide for yourself which solution is the best for Deutsche Bahn. If you have any questions about how to interpret the corporate design, it goes without saying that we will be pleased to provide further assistance.