We want to make mobility as simple as possible, which is also a question of design.
There are few brands in Germany as well known as Deutsche Bahn. Whether it’s our logo, our typeface or a red stripe on a white background, anyone who sees these elements usually recognises Deutsche Bahn at once. With our corporate design, we make it easier to use them. We enable modular flexibility – and thus customer-oriented, intuitive design.
The core of our brand is expressed in four principles.
Sometimes you read ‘aeroplane’, ‘car’ or ‘bus’ and yet Deutsche Bahn immediately comes to mind.
The DB Type typefaces are clearly legible, promote functional use and boast a friendly look and feel. They’re also jam-packed with character: you often recognise Deutsche Bahn as the signatory of the communication by its typeface alone. We strengthen this function by focusing on the fonts with the most character and making them easy to use.
Would you like to know more about our corporate design?
You can find out more about the characteristics and application of each element of our brand design in the marketing portal. We made a conscious decision to refrain from precisely defining each and every special case. Instead, you yourself can decide which solution is the best for the Deutsche Bahn brand. You can find example applications for each of our elements, which can serve as a guide for you. Should you have any questions regarding use, we’ll be happy to assist you.