Colours

Our colours: immediately recognisable and appealing.

White and red have firmly established themselves as the Deutsche Bahn colours. We use them in a targeted fashion, so that our customers can clearly identify us as the signatory of the communication. But we’re also expanding our spectrum and thus enable an attention-grabbing and emotionally charged form of address.  

Example applications

Bild_1

Bild_2

Bild_3

Bild_4

Bild_5

Bild_6

A summary of key points:  

  1. The colours red and white shape the brand and are thus always in use.
  2. Use red as an activating colour.
  3. Secondary colours support our messages in a targeted way.
  4. We always use colour, but are never colourful.  

Our brand colours

OWhether in communication or on our products, the colours red and white are immediately associated with Deutsche Bahn, which is why we use them in a targeted way: we incorporate red as an activating colour, whilst white and red surfaces create a design stage and radiate clarity.  


Our secondary colours 

An extensive spectrum of secondary colours, which are warm, cold, bright and muted, generate variety and flexibility. Our secondary colours are not used for coding and are applied equally by all departments and business units.  


Colour specifications 

Our colour spectrum comprises 13 colours, each of which is broken down into eight shades ranging from bright to dark. The corresponding colour space is provided for each application.  


Farbpaletten_sekundär

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Yellow 800
DB Yellow 700
DB Yellow 600
DB Yellow 500
DB Yellow 400
DB Yellow 300
DB Yellow 200
DB Yellow 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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Orange 800
Orange 700
Orange 600
Orange 500
Orange 400
Orange 300
Orange 200
Orange 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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Red 800
Red 700
Red 600
DB Rot – Red 500
Red 400
Red 300
Red 200
Red 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Burgundy 800
DB Burgundy 700
DB Burgundy 600
DB Burgundy 500
DB Burgundy 400
DB Burgundy 300
DB Burgundy 200
DB Burgundy 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Pink 800
DB Pink 700
DB Pink 600
DB Pink 500
DB Pink 400
DB Pink 300
DB Pink 200
DB Pink 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Violet 800
DB Violet 700
DB Violet 600
DB Violet 500
DB Violet 400
DB Violet 300
DB Violet 200
DB Violet 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Blue 800
DB Blue 700
DB Blue 600
DB Blue 500
DB Blue 400
DB Blue 300
DB Blue 200
DB Blue 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Cyan 800
DB Cyan 700
DB Cyan 600
DB Cyan 500
DB Cyan 400
DB Cyan 300
DB Cyan 200
DB Cyan 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Turquoise 800
DB Turquoise 700
DB Turquoise 600
DB Turquoise 500
DB Turquoise 400
DB Turquoise 300
DB Turquoise 200
DB Turquoise 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Green 800
DB Green 700
DB Green 600
DB Green 500
DB Green 400
DB Green 300
DB Green 200
DB Green 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Light Green 800
DB Light Green 700
Light Green 600
Light Green 500
Light Green 400
Light Green 300
Light Green 200
Light Green 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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DB Warm Grey 800
DB Warm Grey 700
DB Warm Grey 600
DB Warm Grey 500
DB Warm Grey 400
DB Warm Grey 300
DB Warm Grey 200
DB Warm Grey 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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Cool Gray 800
Cool Gray 700
Cool Gray 600
Cool Gray 500
Cool Gray 400
Cool Gray 300
Cool Gray 200
Cool Gray 100

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CMYK
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HEX
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SCSS
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NCS
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RAL
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RGB
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Pantone
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Black

Download

The spectra of our corporate colours in CMYK and RGB are available for download here and can be loaded, for example, in InDesign, Illustrator and Photoshop.  

Download

Any questions?

Our corporate design gives you a great deal of freedom: we have consciously refrained from precisely defining every special case. Instead, you can decide for yourself which solution is the best for Deutsche Bahn. If you have any questions about how to interpret the corporate design, it goes without saying that we will be pleased to provide further assistance.

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