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Our corporate typeface: accessible and eye-catching.

The occasions and media in which we use our corporate typeface are just as diverse as our Group. For this reason, we have an extensive typeface system in the form of DB Type, which features a diverse font family. What they all have in common: an accessible look and feel, high functionality and independence.  

Example applications   

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A summary of key points:  

  1. Our typeface is used in a way that is simple and eye-catching. 
  2. The text alignment and font sizes are flexible. 
  3. Our primary typefaces are the preferred choice. 
  4. Using mixed case brings out the character of our typeface.  

With its bold letters, DB Head Black dominates the typographical look of headings. Its compact design makes it suitable for large texts in particular. Subheadings are distinguished from headings with a smaller font size. You can also use the DB Head Light type style in them.

DB Sans Regular is our basic typeface and is used for reading texts. Even in smaller font sizes, it’s clearly legible due to its subtle serifs. You can use DB Sans Bold for text emphasis.

To bring out the full character of our typeface, we write in mixed case. The interplay of upper- and lower-case letters highlights the unique features of our typography.

Flexible text alignment 

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Depending on the medium, you can choose between left-aligned, centred and right-aligned type.  

Font colour 

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Our type primarily appears in black or white. In addition to using DB Sans Bold, important content such as links to websites and calls to action can also be emphasised in red.  

An overview of DB Type

In addition to the primary typefaces, DB Type comprises eight font families, which form an eye-catching visual system. Each font family has been specially developed for a specific application.

Font families classified as ‘Alternate’ contain alternative character forms, most visible in the letters ‘W’, ‘i’, ‘r’ and ‘g’. These alternatives expand the typographic repertoire of our font family.

Small-cap styles with shorter upper-case letters in place of lower-case letters feature the abbreviation ‘SC’ (small caps) in the font name.

The abbreviation ‘TF’ in the font name stands for ‘tabular figures’. They take up the same amount of space in tables and are thus precisely positioned one under the other. The DB Sans and DB Office type styles and DB Head Alternate also contain tabular figures.  

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Acquiring DB Type

DB Type represents exclusive fonts which may only be used by the companies of the DB Group and within the context of the DB corporate design.

External service providers pay a licensing fee to the URW++ company to obtain the typeface and may only use it as commissioned. Any other use beyond that is prohibited.

DB employees can obtain DB Type free of charge. 

Weiter zu URW+++
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Any questions?

Our corporate design allows you plenty of freedom: we made a conscious decision to refrain from precisely defining each and every special case. Instead, you yourself can decide which solution is the best for the Deutsche Bahn brand. Should you have any questions regarding use, we’ll be happy to assist you.