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Data protection notice

It is possible to use our web pages without providing personal data. If you would like to access more detailed information about particular topics, we may need to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing (e.g., performance of a contractual agreement), we will ask for your consent.
In this notice, we will inform you about what data we collect about you, how we use it and how you can raise an objection to the use of the data.

Who collects and processes your personal data?

Deutsche Bahn AG, Potsdamer Platz 2, 10785 Berlin, is the responsible body for the collection and processing of your data.
The appointed privacy officer is Ms. Chris Newiger.
If you have questions or suggestions regarding data protection and the Marketing Portal, please contact:
Deutsche Bahn AG
Brand Management and Projects (GNM 12)
Potsdamer Platz 2
10785 Berlin


What information do we collect and why are we processing your information?

We collect and process your data for specific purposes only, which may relate to technical necessities, contractual requirements or explicit user wishes.
For technical reasons, certain data must be collected and saved when you visit the Marketing Portal. This includes the date and duration of your visit, the web pages used, identifying data about the browser and type of operating system you use and the web page you are visiting us from.

In detail, this includes:

Contact requests
We want to give you an easy way to contact us. If you send an e-mail to the contact provided, we save your name and e-mail address in order to answer your request and process correspondence. The legal basis is Art. 6 (1) (f) of the GDPR.

Logging into the portal using the login provided gives you access to more detailed informational pages about brand management and the corporate design of Deutsche Bahn and allows you to download work data, such as logos. We process your login information in order to provide these services. If you log in as an employee of the DB Group, we process your BKU system login data used for single sign-on at the Group. The legal basis is Art. 6 (1) (b) of the GDPR and Section 26 of the German Federal Data Protection Act.If logging in from outside of the DB Group, we collect and save the login data you enter on the login page. The legal basis is Art. 6 (1) (b) of the GDPR.

  Do we share your data with other parties?

Contract processing generally requires the use of direct-reporting contract processors, such as data center operators, printing and shipping service providers, and other parties involved in contract performance.
External service providers who work on our behalf are carefully selected by us and are subject to strict contractual obligation. The service providers operate in accordance with our instructions, and this is secured through stringent contractual provisions, technical and organizational measures and additional monitoring.
Furthermore, your data will only be transferred if you have provided your explicit consent on the basis of a legal provision.
Personal data will not be transferred to third countries outside the EU or EEA or to an international organization unless appropriate safeguards are in place. These include the EU standard contractual clauses as well as an adequacy decision by the EU Commission.


How long is your data stored?

We store your data only for as long as is necessary to fulfill the purpose for which the data was collected (for example in the context of a contractual relationship), or to comply with legal requirements. For example, when there is a contractual relationship, we save your data at least until such time as the contract has terminated completely. Thereafter, the data will be stored for the retention period required by law.


What rights do users of the Marketing Portal have?
  • You can request information on what data we store about you.
  • You can request the correction, deletion and blocking of your personal data as long as this is permitted by law and possible within the scope of an existing contractual relationship.
  • You have the right to lodge a complaint with a supervisory authority. The supervisory authority responsible for Deutsche Bahn AG is the Berlin Commissioner for Data Security and Freedom of Information (Berliner Beauftragter für Datenschutz und Informationsfreiheit), Friedrichstr.219, 10969 Berlin, Germany, e-mail:
  • You have the right to portability of the data which you have provided to us based on a declaration of consent or a contract (data portability).
  • If you have granted us your consent for data processing, you can withdraw it at any time in the same manner in which you granted it. Any processing of your personal data that took place from the time at which you granted your consent to the time at which you withdrew it will still be considered to have been lawful.
  • You have the right to object, on grounds relating to your particular situation, to the processing of personal data if the data is processed based on our legitimate interest or is necessary for the performance of a task carried out in the public interest.

To exercise your rights, you simply need to send a letter to Deutsche Bahn AG, GNM 12, Potsdamer Platz 2, 10785 Berlin, Germany, or an e-mail to


Update to the data protection notice

We update this data protection notice to reflect modified functionality or changes to legal situations. We therefore recommend that you review the data protection notice periodically. If your consent is required or elements of the data protection notice contain provisions regarding the contractual relationship with you, changes are made only with your consent.
Last modified on May 25, 2018]


When are cookies used?

Cookies are small text files in which personal data can be stored. When a page is accessed, cookies can be transferred to the page, making it possible to identify the user. Cookies help to make web pages easier for users to use.
We distinguish between cookies that are mandatory for the technical function of the web page and cookies that are not mandatory for the technical function of the web page.

We want to give you the opportunity to make an informed decision for or against the use of cookies that are not mandatory for the technical function of the web page. Please note that if you refuse cookies used for advertising purposes, you will receive advertisements that are less personalized and less ideally suited to your interests. You will still be able to use the full functionality of the web page, however.

Here is some information about the types of cookies and how they are used on our pages:

The use of the Marketing Portal is generally possible without cookies that do not serve any technical purpose. This means that you can prevent browser tracking by cookies (do-not-track, tracking protection list) or block storage of third-party cookies. We also recommend regular monitoring of stored cookies if this is not expressly wished.

Please note: if you delete all cookies, any opt-out cookies already on your hard drive are also deleted. You will therefore have to redo any opt-outs you have made.

Cookies that are required in order for you to use this page are session cookies, which make it possible to display the website on your device. Session cookies are used only for the browser session and are automatically deleted when you close your browser.

Cookies that are not mandatory for the use of this page:

Matomo (formerly Piwik)
We use the Matomo analytics platform (formerly Piwik) on our website in order to analyze the use of our website and regularly improve it. The statistics we gain from this allow us to improve our offering and make it more interesting for users. Information about how you use our website is saved, including your IP address, using small text files (cookies). This data is anonymized and stored on our servers.
The legal basis for the use of Matamo is Art. 6 (1) Clause 1 (f) of the GDPR.
Your deactivation options: If you want to opt out of user behavior analysis, you can configure your browser at any time to refuse the use of analysis cookies. You can also decide whether your browser is allowed to store a unique web analysis cookie to enable the website operator to record and analyze various statistical data. If you want to opt out, click the following link to store the Piwik deactivation cookie in your browser:
Your visit to this website is currently being logged by Matomo web analysis. Click here if you no longer want your visit to be logged.
Please note: If you delete all of your cookies, the deactivation cookie is also deleted. This means that you would have to opt out of user behavior analysis again.