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Welcome to Marketing Communication

We would like to provide you support in any questions you have regarding marketing communications. This way you can access information, look at guidelines on national or international campaigns and communication measures. Communication measures,  directly ordered according to single brand like DB Schenker are supplemented with group-wide themes. In the section Trade Fairs/Events, amongst other things, equipment can be ordered from the DB trade fair shop that is tailored to the needs of each event. Sponsoring gives insight into centrally controlled measures from the areas of sport, social engagement and culture and displays amongst other things, the guidelines for forming and implementing sponsoring activities. User aids provide support in all areas of day-to-day work.
 

The ‘Marketing Communication Online’ tool—short for ‘Marco’ makes it possible to easily order current advertising materials (such as flyers and posters) and kits for sales promotion activities (for example, trade fair stands). The group-wide information system for marketing communication serves not only as information, but plays an important role in achieving the strategic goals of the group; creating, maintaining, and further developing strong brands and successful products through integrative communication.

       Zugang zu „Marko“    Bitte beachten Sie:...
 

It is very easy to research or order required promotion material with the help of the detailed index that is listed by corporate divisions and themes.
All promotion measures serve to support regional communication and therefore to reach sales targets. Communication is optimized through the simultaneous deployment of national and regional promotion measures, which is why you will find all national advertising campaigns and corresponding media plans in ‘Marco’ as well.
All tools that are centrally produced or offered through ‘Marco’, are produced according to the corporate design guidelines.
We welcome you to take a look at ‘Marco’!

Sincerely,
Marketing Communication Team

Access to ‘Marko’
‘Marketing-Kommunikation online’ is only available for internal purposes and requires a separate password.
The registration for this currently mostly German site can be reached following this external link:
   

 
 
published:
27.04.2010