Why do we need domain management?
Domains are becoming an ever more important part of our brand, which is why domains need to be considered when building a holistic brand profile. A lack of domain management can weaken our competitive situation and endanger the security of the DB Group. For example, if important domains – including typos of these domains – are not registered, e-mails can be intercepted, and confidential data can end up in the wrong hands.
If domains are registered by third parties, users can land on fraudulent or image-damaging websites. The brands are charged with harmful content.
What are domains and how do they affect brands?
A domain is a unique internet address where specific content can be found. Meaningful and target-group-specific domain names allow topics to be presented digitally and make it easier to find products – so through domains, our brands become visible and can be found on the web.
How do I register a domain?
Domains can be registered in just a few steps. To do this, please complete the registration form available here. The brand management team will review the content and decide whether to arrange for the domain to be registered by a service provider.