Why do we need domain management?
Domains are becoming an ever more important part of our brand, which is why domains need to be considered when building a holistic brand profile. A lack of domain management can weaken our competitive situation and endanger the security of the DB Group. For example, if important domains – including typos of these domains – are not registered, e-mails can be intercepted, and confidential data can end up in the wrong hands.
If domains are registered by third parties, users can land on fraudulent or image-damaging websites. The brands are charged with harmful content.
What are domains and how do they affect brands?
A domain is a unique internet address where specific content can be found. Meaningful and target-group-specific domain names allow topics to be presented digitally and make it easier to find products – so through domains, our brands become visible and can be found on the web.