The guidelines for the design of HTML newsletters are now extended and have been updated: more striking usage of photos, larger color areas and transparencies |
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To guarantee a homogeneous appearance of the DB Group within digital media, templates have been developed that |
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Transparencies are playing an increasingly important part For digital media we offer a vector-based elements library, HTML5 code snippets for online applications and an |
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The field of digital media spans a broad spectrum of communication applications. Depending on the kind of application and target group, the requirements placed on UX, UI and therefore design can vary greatly. DB design guidelines must be strictly followed in all applications to ensure brand identity across all digital media. Further information: UX-UI Design, UX-UI Interaction Elements |
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The DB color palette has been extended: the tones of the DB secondary colors can be used e.g. to mark the mouseover or mousedown state and to color complex illustrations/Big Data or information graphics, on brand and CD conform. |
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The design of DB Newsletters has been optimized and refined. Especially the title pages are affected by the adaptions: large color panes, the use of images and of transparencies allow for a more striking and emotional entry into the cover story. Different title page variations are available. These are included in the templates. The InDesign template is used for professional printed productions. For newsletters, that can be created internally, Word templates are offered in addition. |
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