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Our colours: immediately recognisable and appealing.

White and red have firmly established themselves as the Deutsche Bahn colours. We use them in a targeted fashion, so that our customers can clearly identify us as the signatory of the communication. But we’re also expanding our spectrum and thus enable an attention-grabbing and emotionally charged form of address.  

Example applications  

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A summary of key points:  

  1. The colours red and white shape the brand and are thus always in use.
  2. Use red as an activating colour.
  3. Secondary colours support our messages in a targeted way.
  4. We always use colour, but are never colourful.  

Our brand colours

Whether in communication or on our products, the colours red and white are immediately associated with Deutsche Bahn, which is why we use them in a targeted way: we incorporate red as an activating colour, whilst white and red surfaces create a design stage and radiate clarity.  

Our secondary colours

An extensive spectrum of secondary colours, which are warm, cold, bright and muted, generate variety and flexibility. Our secondary colours are not used for coding and are applied equally by all departments and business units.  

Colour specifications

Our colour spectrum comprises 13 colours, each of which is broken down into eight shades ranging from bright to dark. The corresponding colour space is provided for each application.  

Yellow 500

CMYK
0/16/100/0
Hex
#ffd800
SCSS/LESS
-
NCS
-
RAL
-
RGB
255/216/0
Pantone
-

Orange 500

CMYK
0/50/100/0
Hex
#f39200
SCSS/LESS
-
NCS
-
RAL
-
RGB
243/146/0
Pantone
-

DB Rot — Red 500

CMYK
0/100/100/0
Hex
#ec0016
SCSS/LESS
-
NCS
-
RAL
3020
RGB
236/0/22
Pantone
-

Burgundy 500

CMYK
17/79/36/24
Hex
#a9455d
SCSS/LESS
-
NCS
-
RAL
-
RGB
169/69/93
Pantone
-

Pink 500

CMYK
0/86/0/0
Hex
#e93e8f
SCSS/LESS
-
NCS
-
RAL
-
RGB
233/62/143
Pantone
-

Violett 500

CMYK
60/80/0/0
Hex
#814997
SCSS/LESS
-
NCS
-
RAL
-
RGB
129/73/151
Pantone
-

Blue 500

CMYK
93/40/0/18
Hex
#1455c0
SCSS/LESS
-
NCS
-
RAL
5015
RGB
20/85/192
Pantone
-

Cyan 500

CMYK
70/13/0/11
Hex
#309fd1
SCSS/LESS
-
NCS
-
RAL
240 60 35
RGB
48/159/209
Pantone
-

Turquoise 500

CMYK
83/0/44/7
Hex
#00a099
SCSS/LESS
-
NCS
-
RAL
-
RGB
0/160/153
Pantone
-

Green 500

CMYK
75/25/90/0
Hex
#408335
SCSS/LESS
-
NCS
-
RAL
-
RGB
64/131/53
Pantone
-

Light Green 500

CMYK
60/0/100/14
Hex
#63a615
SCSS/LESS
-
NCS
-
RAL
-
RGB
99/166/21
Pantone
-

Warm Gray 500

CMYK
53/44/48/7
Hex
#858379
SCSS/LESS
-
NCS
-
RAL
-
RGB
133/131/121
Pantone
-

Cool Gray 500

CMYK
50/37/30/28
Hex
#646973
SCSS/LESS
-
NCS
-
RAL
-
RGB
100/105/115
Pantone
-

Black

CMYK
0/0/0/100
Hex
#000000
SCSS/LESS
-
NCS
-
RAL
-
RGB
0/0/0
Pantone
-
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Download

The spectra of our corporate colours in CMYK and RGB are available for download here and can be loaded, for example, in InDesign, Illustrator and Photoshop.  

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Any questions?

Our corporate design allows you plenty of freedom: we made a conscious decision to refrain from precisely defining each and every special case. Instead, you yourself can decide which solution is the best for the Deutsche Bahn brand. Should you have any questions regarding use, we’ll be happy to assist you.